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Agenda

2019B2B Agenda Final

Speakers

AZADEH YARAGHI

Contradictory to popular belief, branding is not your Logo, Website, or Marketing Collateral. Understanding the true definition of branding will ignite how business owners can use it to their advantage.

Introducing the out-of-the-box idea that your clients or customers are not buying your products or services. What they are in fact buying is an idea and a brand promise. What are you promising to them?

Often, entrepreneurs make the mistake of focusing too much on their own end-game and forget to turn the focus on the perspective of their ideal target market.

By discovering the ONE IDEA that your audience actually buys into gives way to defining your company’s brand, positioning, story, and ultimately how people connect with your business. It’s quite empowering!

ABOUT AZADEH:

Azadeh is a Brand Strategist, #1 bestseller on Amazon, speaker, mentor, and founder of Gogo Telugo Creatives. With 14+ years of experience working locally and internationally (France, Italy, USA) in branding and marketing, she has built successful campaigns and picked-up awards along the way.

She works with entrepreneurs and corporations who are looking to create an authentic connection between their company and audience, build a magnetic brand that attracts their ideal clients, and ultimately make a difference in the world.

She is a proud mentor at Futurpreneur, Advisory Board Member at Healthy Heroes Foundation, Community Leader at the David Suzuki Foundation, and past Communications Lead at the Vancouver Board of Trade Sustainability Committee.

On her free time, she dances flamenco and salsa, plays beach volleyball, and travels the globe.

Allison Boulton

Allison Boulton is the Program Manager of the Export Navigator Program.

After living in China and the Middle East for three years, Allison returned to Vancouver to work as an International Trade Advisor with Small Business BC, and started her own firm assisting entrepreneurs grow globally. While abroad, she completed her MBA and worked as the China Director of Marketing and Trade Sales with an importer and distributor of North American beverages. Prior to moving overseas, Allison was the Director of Operations for a boutique Canadian winery with exports to over 20 countries.

Her enthusiasm for travel and for understanding how people live around the world has led her to explore over 30 countries. She uses this experience to help clients understand, not only the regulations of international trade, but also the country’s cultural differences that are so vital for businesses looking to succeed in the global marketplace.

HELMUT PASTRICK

Chief Economist

Helmut is the Chief Economist for Central 1 Credit Union, a position he has held for the past 20 years. Helmut leads the Economics department responsible for providing economic, housing, credit union financial analysis and forecasts to member credit unions.

Prior to joining the Central 1 Credit Union, Helmut spent many years with the Canada Mortgage and Housing Corporation analyzing and forecasting the housing market and economy.

Helmut is frequently called upon by the media to provide comments on economic news and his presentations are in demand by many organizations and groups, including credit unions, trade and professional associations, and service clubs.

He has a Master of Arts degree in Economics from the University of British Columbia(UBC) and a Bachelor of Arts (Honours) degree in Economics and Commerce from Simon Fraser University. He completed the Diploma Program in Urban Land Economics from the UBC Sauder School of Business.