Unit 4: Going To Market On Your Own
In Unit 2 – concept development – you completed market research to identify potential customers and build your business profile.
The information you discovered in Unit 2 will assist you in developing your own marketing plan.
As an entrepreneur, you think there are many potential customers out there. This unit help you develop a strategy to market your product or service to your customers.
What You Will Learn
This module is divided into the following sections:
After reviewing this module you should be able to: