Unit 2: Concept Development
Whether you are launching a new business or a new product, or exploring an idea to implement within your business, this module will help to develop the concept further.
This module will assist you in exploring your business ideas and developing a focus for your new venture. Once you have identified business opportunities and examined the viability of your concept, you will develop a business profile and a plan of action for launching your business venture.
As an entrepreneur, you believe there are many potential customers out there. But how can you find out which ones need your help, and how can you get your product or service to your prospective customers?
This module will show you how to identify more clearly just who your customers really are, and how much need they have for your product or service. It will also help you develop a strategy to market your product or service to your customers.
What You Will Learn
This module is divided into the following sections:
After reviewing this unit you should be able to: