This section of your business plan should describe the local, regional, national and /or international areas in which you plan to conduct business.
Table 14 provides some guidelines for the development of this section of your plan.
Table 14: Guidelines for Territory Section
|Guidelines for Territory|
Table 15 shows the write-up for the Territory section for Fay’s Variety.
Table 15: Territory for Fay’s Variety
The primary territory for Fay’s variety ranges within a three mile radius of the store.
Advertising and promotion efforts are planned to attract more transient customers to increase sales revenue.
Click on Worksheet 8.7 to describe the location of your business.